International Expansion Strategy of McDonalds

International Expansion Strategy of McDonalds Globalization has made the globe considerably smaller. States lines have turned into practically a divider separating certain regions of a massive unitary community. Businesses are the one that are highly affected by this occurrence. The virtual closeness of states has made trade and commerce an international event. Together with these advances, the key standards of business are similarly taken into account. The discussions in this paper shall involve an analysis of the international expansion strategy utilized by a multinational company. In this case, the situation surrounding McDonalds will be taken into consideration. The following annotations and propositions employed in the following discussions are to be supported by claims on journals and academic pieces that address international expansion strategies and international marketing theories. II.BACKGROUND The modest beginnings of McDonalds in Illinois turned out to be among the main brand names in the international scene. It has been synonymous to what is widely-accepted the fast-food concept. The company operates over thirty one thousand stores all over the world to date. It was one of the first to perfect the concept of fast service in the food industry in its early days of operations in 1955. Given that the products of the company are mainly western in character, its operations has also expanded to the Asian region. The first McDonalds store operated in Hong Kong in 1975. The first shop operated at Paterson Street in Causeway Bay. Up to this data, the functions of McDonalds in Hong Kong covers over two hundred restaurant chains spread in the whole of Hong Kong alone. In the rest of the globe, it operates thousands of store franchises that functions autonomously. III.PESTLE ANALYSIS Pestle is an analysis of the external macro environment in which a business operates. According to (2008), pestle stands for political, economic, social, technology, and environmental factors. A. Political Factors The international operations of McDonalds are highly influenced by the individual state policies enforced by each government. (2001, 705) For instance, there are certain groups in Europe and the United States that clamor for state actions pertaining to the health implications of eating fast food. (2005) They have indicated that harmful elements like cholesterol and adverse effects like obesity are attributable to consuming fast food products. On the other hand, the company is controlled by the individual policies and regulations of operations. Specific markets focus on different areas of concern such as that of health, worker protection, and environment. All these elements are seen in the government control of the licensing of the restaurants in the respective states. For instance, there is an impending legal dispute in the McDonalds franchise in India where certain infringement of rights and violation of religious laws pertaining to the contents of the food. The existence of meat in their menus in India is apparently offensive to the Hindu religion in the said market. There are also other studies that points to the infringement of McDonalds Stores with reference to the existing employment laws in the target market. Like any business venture, these McDonalds stores have to contend with the issues of employment procedures as well as their tax obligations so as to succeed in the foreign market. B. Economic Factors Organisations in the fast food industry are not excused from any disputes and troubles. Specifically, they do have their individual concerns involving economic factors. Branches and franchises of fast food chains like McDonalds has the tendency to experience hardship in instances where the economy of the respective states is hit by inflation and changes in the exchange rates. The customers consequently are faced with a stalemate of going over their individual budgets whether or not they should use up more on these foreign fast food chains. (2004) Hence, these chains may have to put up with the issues of the effects of the economic environment. Particularly, their problem depends on the response of the consumers on these fundamentals and how it could influence their general sales. In regarding the operations of the company, food chains like McDonalds tend to import much of their raw materials into a specific territory if there is a dearth of supply. Exchange rate fluctuations will als o play a significant role in the operations of the company. As stated in the paragraph above, McDonald stores have to take a great deal of consideration with reference to their microenvironment. The companys international supply as well as the existing exchange rates is merely a part of the overall components needed to guarantee success for the foreign operations of McDonalds. Moreover, it is imperative that the company be cognizant of the existing tax requirements needed by the individual governments on which they operate. This basically ensures the smooth operations of the McDonalds franchises. In the same regard, the company will also have to consider the economic standing of the state on which they operate on. The rate at which the economy of that particular state grows determines the purchasing power of the consumers in that country. Hence, if a franchise operates in a particularly economically weak state, hence their products shall cost higher than the other existing products in the market, then these franchises must take on certain adj ustments to maintain the economies of scale. C. Socio-Cultural Factors Articles on the international strategies of McDonalds seem to function on several fields to guarantee lucrative returns for the organisation. To illustrate, the organisation improves on establishing a positive mind-set from their core consumers. McDonalds indulge a particular variety of consumers with definite types of personalities. ( 1994) It has also been noted that the company have given the markets such as the United Kingdom, an option with regards to their dining needs. (2005) pointed out that McDonalds has launched a sensibly valued set of food that tenders a reliable level of quality for the respective market where it operates. Additionally, those who are aged just below the bracket of thirty-five are said to be the most frequent consumers of McDonalds franchises. ( 2005) The multifaceted character of business nowadays is reflected in the harsh significance of the information on the subject of the existing market. This procedure is essentially identified in the field as market research. (1997) Information with regards to the appeal and potential fields of the market would double as obstructions to the success of the company if this area of the operations is neglected. In the case of McDonalds they establish a good system in determining the needs of the market. The company uses concepts of consumer behaviour product personality and purchasing decisions to its advantage. ( 1998) It is said to have a major influence on the understanding of the prospective performance of the organisation in a particular market. (2000) D.Technological Factors McDonalds generates a demand for their own products. (2006) The companys key tool for marketing is by means of television advertisements. There are similarly some claims that McDonalds are inclined to interest the younger populations more. The existence of play spots as well as toys in meals offered by the company shows this actuality. ( 1995) Other demonstration of such a marketing strategy is apparent in the commercials of they use. They employ animated depictions of their characters like Grimace and Hamburglar. Other advertising operations employ popular celebrities to promote their products. The like has become endorsers for McDonalds worldwide loving it campaign. Moreover, the operations of McDonalds have significantly been infused with new technology. Elements like the inventory system and the management of the value chain of the company allows for easy payments for their suppliers and other vendors which the individual stores in respective markets deal with. The integration of technology in the operations of McDonalds tend to add value to their products. Basically, this is manifested in the improvements on its value chain. The improvement of the inventory system as well as its supply chain allows the company to operate in an international context. E. Legal Factors There has been the recurrent bellowing in opposition to the fast food industry. This has similarly made McDonalds apply a more careful consideration on their corporate social responsibilities. On the whole, this addressed the need of the company to form its corporate reputation to a more positive one and a more socially responsible company. ( 2005) The reputation of McDonalds is apparently a huge matter. Seen on the website of the company, it seems that they have acquired strides to take in hand the key social censures that they have been berating them in the past decades. The company has provided their customers the relevant data that they need with reference to the nutritional substances of their products. This is to attend to the arguments of obesity charged against the products of the company. In the same way, the consumers provided freedom in choosing whether or not they want to purchase their meals. This is tied up with the socio-cultural attributes of the market on which they operate. For instance, operations in predominantly Muslim countries require their meat to conform to theHalalrequirements of the law. In the same regard, those that operate in countries in the European Union should conform to the existing laws banning the use of genetically modified meat products in their food. Other legal concepts like tax obligations, employment standards, and quality requirements are only a few of important elements on which the company has to take into consideration. Otherwise, smooth operations shall be hard to achieve. F. Environment The social responsibilities of McDonalds on the state are influential to the operations of the company. These entail accusations of environmental damage. Among the reasons why they are charged with such claims is the employ of non-biodegradable substances for their drinks glasses and Styrofoam coffers for the meals. (1997) Several civic groups in Hong Kong have made actions to make the McDonalds franchises in Hong Kong aware of the rather copious use of Styrofoam containers and the resultant abuse of the environment. (1997) further indicated that in 1995, McDonalds Hong Kong went over the Styrofoam used by both Australia and the United States combined. IV. CONCLUSION Debatably, the most significant contribution of this generation is the combination of globalization and internationalization in the businesses sector. Developments in the international setting have an effect on the more particular factors in the operations in individual organisations. Alterations could take placer and require intense modifications to the operations such that it could have an adverse effect on the entire structure of the company. However, as indicated in the arguments and comments in this paper, this could be acquired by setting a certain level of flexibility in the organisation. This level of flexibility is basically acquired through the acquaintance of both the internal and external environment of the company. Even though McDonalds may have been deemed as demigod in the fast food business in the international scene, what it preserves as revealed in its processes is the need for flexibility. The slight changes that take place in the market have an effect on the operations of the business in any case. This denotes that having the information on the effects of these alterations swiftly provides these fast food industry giants to take fine-tuning actions on their acts and still preserve their market position. As implied in the introduction of this paper, the markets of nowadays manifest a cutthroat rivalry with the individual competitors, recognized brands or otherwise. Hence, any business in spite of the muscle of the brand name or the size of its reserves could not afford any failures in their individual markets

Huawei Research Essay

The purpose of this report is to find out how Huawei positioned in the industry of mobile phone. We went through all Huawei’s background, offering, purpose, market contexts and understanding the business operations of Huawei. We also analyse and evaluate what marketing strategies and marketing mix to help them hold their position in such competitive industry. After understanding the concept of the marketing strategies, we investigate that the marketing segmentation and the targeting strategies which Huawei used to position itself in the market. We use it to compare and explain why the Huawei choose the strategies in promoting their products. After investigating the Segmentation, Targeting and Positioning (STP) marketing strategies, we have done our further report with the concept of the marketing mix as known as the 4Ps – Promotion, Pricing, Products and Place. After the identification and discussion of marketing mix, we found out that Huawei is facing some problems and we come up with our ideas, recommendation and suggestion how Huawei can overcome these current concerns and further concerns. Huawei enterprise has segments into different markets which are carrier network business, enterprise business and consumer business. However, Huawei is targeting more towards the consumer business and it segments the market into two parts again which are low income group and high income group. According to the segment variables, Huawei’s products are mainly targeting on low income consumers as Huawei is producing low price smartphones which are affordable by the target groups. Huawei’s positioning as the world’s third smartphone enterprise and known as the world’s largest telecoms operators offering global equipment, operational services and manufacturing electronic communications devices. Huawei enterprise is in the position of low price and personal used entertaining smartphones. INTRODUCTION Overview, Company background, Company’s offering, Purpose Huawei Technologies Co. Ltd. is a Chinese leading ICT provider, which was founded in 1987 September by the Ren Zheng Fei, the company’s president and the ex-People’s Liberation Army engineer, established in ShenZhen, China. Huawei is a private firm that owned by its own employees. Huawei is the leading telecommunications equipment manufacturing supplier and was ranked among the top three globally in mobile phone industry. The vision of Huawei is to enhance people’s lives through communication. While their mission is to focus on their clients’ market challenges and desires by providing better ICT solutions and services in order to consistently produce maximum value for clients. Huawei’s core values have been divided into customers first, dedications, continuous improvement, openness & initiative, integrity and teamwork. (Huawei, 2014) Market contexts, Use of concepts and Theories Market contexts help firm to analyse and get more personalized and relevant marketing contents. Market context is also known as SWOT. Information shown below is the Strength, Weakness, Opportunity and Threat (SWOT) of Huawei. ( Huawei,2014) (1) Strength: Huawei invested a huge amount in R&D, having wide vision and experienced sales organisation to help them in emerging markets and the cost advantage. (2) Weaknesses: Lack of awareness and experience outside telecom, the margin pressure due their low price products. (3) Opportunities: Their business models are all towards cloud and have huge data solutions. (4) Threats: Many competitors are entering these developing markets. Company planned their marketing strategies with 4Ps, which includes product, price, promotion and place. Huawei have produced low-cost smartphone to its low-income target. As its production base is in China which has low labour cost, hence Huawei could enjoy the cost advantage. Besides, Huawei is using the selective distribution strategy and also e-commerce distribution channel to sell their products. Last but not least, Huawei promotes their products by making advertisement, having exhibitions and also making a slogan that could make their low-price products well-known and recognized. BODY 1 Concepts of STP Market Segmentation is a marketing strategy that involves dividing a broad market into subsets of consumers with different requirements, characteristics or behaviors that might involve various marketing tactics to deal with. Corporations can identify the bases and develop the profiles of the resulting segments. Segmentation : Marketing segmentation is divided into four which are geographic, demographic, psychographic and behavioral segmentations. Geographic segmentation segments the market into geographical parts to perform a company determine whether it should operate in one or a few or all the areas that geographically vital to the consumers’ needs. Examples: Nation, city, density. Demographic segmentation is the most common segmentation method for segmenting consumer groups because needs also related to the demographic elements. Examples: age, income, race. Psychographic segmentation is classification of customers with regard to different characteristic. Examples: lifestyle, personality, core values. Behavioural segmentation can filters consumers into groups according to their knowledge, attitude, habit or response to a product. Examples: occasion, benefits and user rates. Targeting: Targeting is the process to help companies to filter and select potential customers to plan marketing strategy and develop a more specific tactic to reach the amount of expected sales. There are 3 general tactics in targeting the market: Undifferentiated targeting is the strategy that the company has a very competitive product that might monopolize the market and don’t need differentiate consumer group. Concentrated targeting is the company has a very strong data and company know which consumer group they should aim and let them become more competitive in the market. Multi-Segment targeting is the technique used to focus two or more well researched consumer groups so  can develop different strategies. Positioning: Positioning is improving the awareness, perceptions and impressions of consumers. Positioning can be a really efficient instrument to tempt consumers. Companies can utilize the concept of positioning and differentiation to identify themselves by bringing the distinctive value and benefits to consumers and become more competitive. BODY 2 Market Segmentation Carrier network business, enterprise business and consumer business are the three core business segments that divided by Huawei enterprise. The first segmentation which is carrier network business is mainly emphasizing on telecommunications operator and services worldwide. In order to achieve this, Huawei develop various wireless network products, at the same time they offer consistent experiences and effectives solutions to their customers. Secondly, enterprise network business mainly serves government, public utilities and enterprises customers. It provides great efficiency to ICT solutions, hardware equipment and services which include network infrastructure, cloud computing, and enterprise information solutions. Huawei aims to become one of the leading global mobile phone brands by 2015. As the results of it, the third market segment develops and manufactures consumer product, for example mobile broadband devices, home devices, smartphone, and related applications. The enterprise highly focuses on fulfilling consumers’ needs and wants. Above are generally three business segmentations that Huawei enterprise focuses on. However, to meet the assignment question requirement, Consumer Business segment is interpreted in more detail forms as below. Segmentation Income Segmentation Psychographic Segmentation Behavioral segmentation Income Level Social Class Lifestyle Benefit sought High-income Upper and upper-middle Luxury Uniqueness, brand image, deliverability and relevant Low-income Working and lower-middle Economy Desirability, deliverability and relevant Based on demographic segmentation, Huawei sorted it’s customer to low-income segment and higher income segment. As a relative new comer in smartphone market, Huawei have already captured the attention of low-income segment customers (Segmentation A), who are earning relative low income and stands at the working or lower-middle of social class. This segment has a normal or economy lifestyle and they emphasize more on the value of money. While in segmentation B, who has higher income or work as supervisor and above. They are standing on the upper or upper-middle of social class. Hence they are having a luxury lifestyle, which focus more on the uniqueness or appearance. Targeting According to research firm Gartner, smartphones’ share of worldwide mobile phones sales in year 2012 went up 12.3 percent every year from 26.6 percent in 2011, driving overall mobile sales consistently as feature phones showed  a decline in demand. However, smartphones market is rapidly well structured, in order to capture the consumers’ eyes and able to compete with others well-known brand, Huawei enterprise firstly decided to target one significant segment to enter the smartphone market. Target lower-income segment: From the demographic segmentation, Huawei targets at low-income segment consumers. As a new-comer of mobile device market, Huawei started its business at lower-end market segment. More than half of those Huawei phones were sold to people with household income of $35,000 or less, a low income segment.(NPD, 2012) Huawei succeeded in its smartphone business is due to the aggressive lower-end pricing, said Neil Shah, analyst of wireless device strategies at Strategy Analytics. The production cost is lower than other smartphone brand, and the company set it’s smartphone product at lower price, it directly attract those low income consumers to buy Huawei smartphone or tablet products. The company designs low profile development to meet growing domestic demand for cheaper smartphone, and it also indirectly stimulate the country’s economics.( Bourcier, J.,2014) The reason that Huawei chooses to target lower-income market is that lower production cost yet bigger income.( Khan, S ., 2013) It can be explained that lower income consumers have more affordability and more willingness to buy the low cost smartphone. As a result of it, bigger profit margin is successfully gained. Besides, global market giant such as Samsung and Apple have long ignored the lower-end market, it the best chance for Huawei to dominate the lower-end market segment consumers, and it proved that Huawei has succeeded setting their aggressive marketing strategy. Finding others omission and work on it is their strategy to capture the consumers’ wants and needs. It is also the second reason that Huawei tends to target lower-income consumers. For example, Huawei I M835 model Android smartphone retails at $39, and it is cheaper than some others smartphone brand, at the same time, the average smartphone selling price was $335 in 2013, IDC reported. According to the store assistant Ron Wemirovsky, Huawei’s smartphone attracts lower-income customers. The Huawei M835 is the cheapest Android smartphone in the market.(Tung, A., 2014) Furthermore, South Pacific at Huawei’s regional marketing director, Tang Siew Wai, claimed that their  overall strategy is to extend its bus iness from B2B to B2C, mainly to make well known Huawei -branded, and shifting it’s smartphone business products from lower-end products to both middle and high range products globally. (Khan, S., 2013) Positioning Huawei maintains its strong market position. According to IDC, Huawei maintained the third position over the world, it attained the highest yearly increase among the leading vendors, and raised its brand portfolio with a higher proportion of self-branded unite compare to other enterprises (Troianovski, A., 2014). Furthermore, Huawei enterprise also maintained their strong market position in other field, for example they are the world largest telecoms operators offering global equipment, operational services and manufacturing electronic communications devices such as smartphone and tablets. From the figure above, it shows Huawei smartphone in significant position which is low price and personal used entertaining smartphones. Huawei’s strong market position indicates the superiority on providing services and also indicates the company is enjoying a well-known brand name that its effectively merging into new products line and market to capture market share from the competitors. Although Huawei has got its target low-end segment marketing strategy successfully, yet the company are having several strong competitors to compete with each other on the low pricing smartphone market, for example ZTE and Lenovo. According to Gartner, while Huawei and ZTE are competing with each other furiously, Lenovo’s smartphone fugitively developed its brand in the market. Other than that, Nokia has also got its low pricing strategy in China and it makes the competition among the companies that target low-end segment into a drastic scene. In conclusion, Huawei’s strong pos ition in the smartphone market and other field products markets has strengthened the company competiveness. Besides, innovation is important for the company, the transformation of different targeting segmentation can be a way to maintain the company’s strong influence in the market. BODY 3 In business world, no matter you are product or service base company, marketing mix strategies is a must in generating sales by implementing their own marketing strategies. There are 4 elements in marketing mix strategies which are product, price, promotion and place. Product Reportedly, Huawei’s smartphone shipments show an increment of 67% annually to 13 million units in the third quarter of 2013, which captured 5% of the global smartphone market (Huawei Investment & Holding Co. Ltd, 2014). According to Kotler & Armstrong (2014), there are three levels fall under the product which are core customer value, actual product and augmented product. A research (BBC, 2013) shows Ascend Y100 is chosen as well known product in the Huawei Company as the price is below $99. This Ascend Y100 is targeting the low income customers where the customers show their core values while purchasing this product. The core customer values that can be found are the customers are spending less on the mobile phone and get an equal quality of smartphone specifications. Furthermore, actual product includes the brand name, quality level, and features. Huawei Ascend Y100 is one of the smartphone brand names in the Huawei Company. The quality of this smartphone may not as grand a s those premium phones; however, it does not really feel fragile either. Ascend Y100 has an anti- fingerprint surface, as the screen and the phone is surrounded by gloss black bezel (Huawei Ascend Y100 Android phone, 2013). The specifications of Ascend Y100 are storage capacity with 512 MB and it is expandable to 32 GB, screen sharpness of 143 pixels per inch, and it runs the Gingerbread 2.3 version of Android (Huawei Ascend Y100 Specifications, 2014). Even though Ascend Y100 is fall under the low price smartphone, but it offers all the features of most other Android smartphones such as Wi- Fi, a Web browser, and GPS. Last but not least, warranty, delivery and credit, and after sales service can be concluded in the last level, augmented product. There is a one year manufacturer warranty on the smartphone and only six months warranty for the accessories in the product’s box. Delivery process will be done upon online purchasing and credit payment services are provided too. A cross- technology method should  be used by Huawei to improve their productivity on all the mobile phones especially Ascend Y100. This can increase the specifications and designation of the products. Huawei can hire more fore ign employees to get different type of technology ideas and use it in developing the new products. A mixture of different ideas from different country can make a product more efficient and productive. Price According to Market research institution International Data Corp. (IDC), Huawei is the third largest smartphone maker in the world, which comes after Apple and Samsung. However, a lot may ask how Huawei can make it especially with those high recognition brands like Nokia and HTC. In fact, Huawei is making a good call in the lower end smartphone market, which is also one of the reasons that Huawei became a giant in the mobile phone industry (CaixinOnline,2013). They enter the industry with the intention to create low cost smartphone to all consumers, especially those with low-income. This makes a good call because the market in China is highly competitive, where a lot of people are stuck with low-paid jobs and high living cost in the city. As Huawei has their main factory in China to assemble their product, they are able to enjoy the labour cost advantage. China is known for their cheap labour cost compared to other countries, which helps Huawei to lower their devices’ prices a nd competes with others. For example, one of the Huawei’s mobile devices, Ascend Y100 was sold for only $99. Although it is a lot cheaper than those big brands, but its function is almost as good as it is (CNN,2013). This shows that they are having competitive advantage and results a rapid growth in Huawei’s sales. According to the vice minister of Information Department of China Center for International Economic Exchanges, he pointed out that living cost in China is rising due to the inflation and the increasing Chinese wage to international standards, caused the rise in China labour cost (ChinaDaily,2013). While in India, company would able to have lower Indian labour costs and currency (BusinessToday,2014). Hence, India is a good option to set up their production base in order to keep their products at a lower price. Promotion Promotion is the most concerned strategy by the Huawei Company where they are promoting their brand through advertising, public relations, personal selling, marketing and media. Huawei is advertising the smartphones to the world especially the low income consumers saying that they have the lowest price of mobile phones which indicates Ascend Y100 through YouTube, Congress and also TV. For instance, Huawei has introduced a new slogan in Mobile World Congress 2013 – Make It Possible. This slogan is designates for the consumers which allow them to dream by offering a vision of a mobile world where the journeys are never hindered by lines or limitations (Huawei Device Argentina, 2013). The low income consumers are now daring to dream there is a smartphone which the price is less than $99. Moreover, Kotler & Armstrong (2014) found that personal selling is the presentation by the firm’s sales department to increase the sales and build the customer relationship such as busines s promotion that involves trade shows. Example, Huawei takes the opportunity to introduce their mobile phones in the Mobile World Congress (MWC) which known as the world’s largest mobile trade show (Moore, 2014). This MWC is best for Huawei to display their product such as Ascend Y100 because MWC is the world’s best venue for seeking industry opportunities, making deals, and networking (Mobile World Congress, 2014). In addition, Huawei can promote their products through TED Talk. According to TED Conference, TED is a non-profit devoted to share ideas in communities around the world, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference in more than 100 languages where Technology, Entertainment and Design converged. Therefore, Huawei can invite their professional developers to give a short talk on TED Talk to let the whole world recognise and acknowledge about Huawei’s low- price products. Place There are 3 distribution strategies for each of the company to implement in their marketing strategy. They are selective distribution, intensive distribution, and exclusive distribution. All of these are strategies to approach the consumer through different distribution channels. In order to approach the consumers, Huawei is using the selective distribution strategy which involves selling their products in the most fitting and best-performing outlets. With a limited number of outlets, Huawei is able to  concentrate on their selling effort rather than dissipating it over countless marginal ones. According to Wang Weijun, head of Huawei Device Co Ltd in China, Huawei has already signed strategic cooperation agreements with Suning, Gome and D.Phone (ChinaDaily,2012). They are the few largest privately owned retailers that sell electrical appliance in the Mainland China. By selling their products there, Huawei is able to sell their products to the low-income group as most of them will search for a phone that includes good quality and features with a reasonable price in those electrical based retailers. They may compare the products with one another and choose the one which is good value for money. Other than selling their products in the outlet stores, e-commerce is also an important way for mobile phone sales. With the continue rise of e-commerce, Huawei is taking a step further to develop their e-commerce business. In addition to theirs online shopping mall, other e-commerce distribution channel like 360buy and Dangdang are also Huawei’s working partner in selling their mobile devices (WantChinaTimes,2012). Lastly, in order to demonstrate its product and also increase the brand recognition, flagship stores in few major cities like Beijing, Shanghai and Guangzhou, are planned to establish. CONCLUSION Granting to the research and the report has been executed, obviously that Huawei involved in the Smartphone industry in a great timing because the industry is in the growing stage, and Huawei uses their low pricing advantage to capture the low income consumer groups. Besides that, Huawei is still holding their strong position in the other field such like global equipment, operational services and more. After our investigation, we found out that the major problem facing by Huawei is the both competitors which are Samsung and iPhone. Although Huawei is the third biggest Smartphone provider in the world, where Samsung leads with 29% and Apple gets a 22% of the Smartphone market, but Huawei only has 5% shares in the smartphone industry and it shows a distance between Huawei and the top two competitors. This is because Samsung and iPhone already positioned well in the individual consumer market and both have a longer history than Huawei. The reputation  of China products decelerates the sales of Huawei in the overseas market causes Huawei having problem to get the high income consumers’ market. In the competitive market, the changes of environmental will bring a huge impact to the company strategic so that company needs to identify and segment the market. Huawei’s marketing strategy in price is their strongest weapon to compete with the others. Huawei should expand their business to India to get cheaper labour cost to increase revenue so that they can sustain the low labour cost advantage as well. Huawei should hire more local professionals to get their ideas on the smartphone and to promote their products as the professionals will know more on the customs and the culture of the nation. With these strategies, Huawei can remain their position in the low income consumer groups and start to dominate the high income market, that’s what Nokia achieved in the 90s and 00s years. REFERENCE LIST Business Today (2014). 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Hamlet by William Shakespeare Essay

You make decision everyday; whether it is choosing what you make for breakfast or choosing what you want to be when you grow up. It is natural in humans to make decisions and act on what they believe is to be true. This not only applies to humans, but authors use them in their books or plays to create different types of characters. In one of the greatest works by William Shakespeare’s Hamlet, there are characters that make many different kinds of decisions that determine their role in the book. In the play, the protagonist Hamlet, after his father’s death, is angry about his mother’s hasty marriage to Claudius. He sees a ghost of his father one night and tells him that Claudius had murdered him. Hamlet plans to kill Claudius but he has trouble making decisions and throughout the play, his poor decision making skills bring downfall to himself and many others. Every tragic hero has a tragic flaw and Hamlet’s tragic flaw is his inability to make decisions. Hamlet’s inability to kill Claudius after hearing from the ghost, that he had killed Hamlet Senior, contributes to his stubborn indecisiveness, which brings about his own downfall. His indecisiveness leads to many character’s deaths; such as Rosencrantz, Guildenstern, Laertes, Polonius and his own mother. He had many chances of killing Claudius but he constantly over thinks the situation thus delaying his major task of killing Claudius: To take him in the purging of his soul When he is fit and seasoned for his passage? No.  Up, sword, and know thou a more horrid hent. When he is drunk asleep, or in his rage, Or in th’ incestuous pleasure of his bed, At game a-swearing, or about some act That has no relish of salvation in ’t— Then trip him, that his heels may kick at heaven (III.III. 85) This is an example of Hamlet being indecisive on whether or not to kill Claudius in the Church after the Mouse Trap play. He decides not to kill him there because he is praying and therefore will be forgiven for his sin. This results in delaying of his main task and also made more room for error; such  as killing Polonius and also getting sent to England, which leads to Rosencrantz and Guildenstern’s deaths. If Hamlet would have decided to kill him then, he would not have created the mess he ends up making at the end. Hamlet’s inability to talk and discuss to Ophelia about what is happening, after she starts rejecting his messages, leads to losing his love and ultimately ends up to her demise. Even though they were in love, when Ophelia begins rejecting Hamlet’s messages because Polonius told her to, Hamlet tells Ophelia that she was not worth anything to him. This leads her to believing that Hamlet does not love her anymore. As a conclusion, she goes crazy and out of control; for example: By Gis and by Saint Charity, Alack, and fie, for shame! Young men will do ’t, if they come to ’t. By Cock, they are to blame. Quoth she, â€Å"Before you tumbled me, You promised me to wed. So would I ha’ done, by yonder sun, An thou hadst not come to my bed. (IV. V. 40) This is the scene where she has become insane. She sings about how a man promised her to marry her before they went into bed together but he left her. On top of Hamlet’s rejection, Hamlet has killed her father, Polonius, so she has completely lost control of herself. She sings a very sorrow song in front of many people and also gives out fake flowers to people. After this scene, she ends up committing suicide at the lake. If Hamlet had talked with Ophelia about what was going on and why she was ignoring her messages, she would have not become insane and Hamlet and Ophelia would still be in love. Hamlet’s final flaw is his inability to decide whether life is worth living or not, which contributes to his stubborn indecisiveness, which ultimately leads to his own downfall. Hamlet is very confused about his own life and is out of his mind. He is very depressed from his father’s death and the feeling of betrayal he has from Gertrude, his mother, who remarried right after his father’s death. He does not know if life is worth living or not and this is obvious when he says: To be, or not to be–that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune Or to take arms against a sea of troubles And by opposing end them. To die, to sleep– No more–and by a sleep to say we end The heartache, and the thousand natural shocks That flesh is heir to. ‘Tis a consummation Devoutly to be wished. To die, to sleep– To sleep–perchance to dream: ay, there’s the rub, For in that sleep of death what dreams may come When we have shuffled off this mortal coil, Must give us pause. (III.I.56) This is his famous soliloquy on the topic of life. He compares life and death and he cannot decide whether or not to stay alive or to be dead. He believes that death is the way to escape all his troubles and his depression but then on the other side, he knows he needs to complete the task of killing Claudius. His indecisiveness about his own life delays his action from doing what he really wants to accomplish. Even though Hamlet kills Claudius at the very end, as a result of his indecisive behavior, he has taken way too much time to accomplish one single task. Also, it killed many innocent people he could have prevented from killing them. If Hamlet would have not been so depressed and actually decide whether or not he should stay alive or die, he might have had a better chance accomplishing his tasks much faster and efficient. Clearly, Hamlet is very indecisive all over and his indecisiveness brought about his own downfall. His mother’s death, his love’s death and his friend’s deaths are all caused by Hamlet. If he were to be decisive and straightforward, he could have killed Claudius much faster and he also could have prevented all of the deaths that happened. Many theories attempt to explain why Hamlet takes so long to kill Claudius but out of many theories, Hamlet’s indecisiveness is the only one with full satisfactory answers. Every book or play has a tragic hero and every tragic hero has a tragic flaw and in the play Hamlet, there is no exception. These themes present in many of William Shakespeare’s plays are relevant even today. There are times when we are indecisive when it comes to difficult situations. To be able to decide and to act on what you decided to do is what we try to aim for, however, since Hamlet did not complete this, he led himself to his own downfall and also many other’s to their downfall as well.

Economic Distress On France s Regressive Taxation System

Furthermore, economic distress was furthered upon France’s regressive taxation system where evidence suggests it caused the Third Estate to be deprived of food and drove many to the brink of starvation which in turn led to social unrest. One possible interpretation of the taxation system in place is that of Jacques Necker who condemned it as â€Å"a real monstrosity in the eyes of reason†. Necker’s criticisms of the taxation system can be seen by the proportion of tax levied on the Third Estate who had to pay a tenth of their income to the state and a 5% property tax called the vingtià ¨me which was a tax on the number of people in the family. The long term implications of these taxes were brutal to the Third Estate as agricultural yields were declining yet taxes were growing steadily higher. This is arguably something King Louis XVI has to take responsibility for as he aggravated the situation with his excessive spending with total disregard of France’s fiscal problems as he ordered to build Versailles with gold decorations; this unnecessary spending furthered the debt, equally Marie Antoinette’s unwarranted spending led to anger among the Third Estate. Whilst it can certainly be argued the excessive spending of the monarch was not a direct cause of the economic problems thus blame cannot be entirely placed on Louis XVI as those before him, Louis XIV and Louis XV also spent excessive amounts, as they were accustomed to this style of living. Nevertheless the combination of otherShow MoreRelatedThe War Of France And Louis Xiv1959 Words   |  8 Pages The wars in France were one of the main causes to which economic distress arose. France did not just simply acquire a substantial debt suddenly which led to economic distress but gradually over time the financial situation in France worsened due to events such as the Seven Years’ War 1756–1763, American Revolution 1775–1783 and The Nine Years’ War (1688-1697) which would lead to long term negative financial implications for France. Louis XIV had extended France’s power into Central Europe and North